Hey VC! Over here!

Excellent post by Guy Kawasaki on how to get the attention of a Venture Capitalist.

To be honest, I've tried some of these myself. Some succeeded, others didn't.

His advice on what to include, if you're emailing a VC -

• What does your company do?

• What problem are you solving?

• What’s special about your technology/marketing/expertise/connections?

• Who are you?

(I think I missed the 3rd point in my emails.)

Of the things he advises NOT to do, this one seems peculiar -

Most projections that I see show how you’ll grow faster than Google. Frankly, I wouldn’t provide any projection at all. It will be either too low and make your deal uninteresting or too high and make you look delusional.

All of them ask for this. How does one get around answering that question?

Good post to read in its entirety on his blog. Follow it up with a post on fixing your pitch, on the same blog.